Take advantage of these tips to optimize your TheMediaCrew.com opt-in email campaign!
The subject line is the most important part of your email message. Create a powerful subject by combining an action phrase with a response-boosting incentive.
EXAMPLES:
Take our quick survey and win!
Get $20 off your favorite music!
The TheMediaCrew.com header identifies your email message from TheMediaCrew.com and includes easy unsubscribe instructions guaranteeing that your email message reaches only interested prospects.
Personalize your email message to your audience's interests, needs, and the benefit of responding to your offer.
EXAMPLE:
Take our fast 2 minute survey now and you'll automatically be entered to win a $100 gift certificate to spend on your favorite books, music, movies, games, and more! Include a specific call to action.
EXAMPLES:
Take our fast 2 minute survey now at http://www.TheMediaCrew.com
Enter to win now at http://www.TheMediaCrew.com
NOT GOOD: For more info, visit our website at http://www.TheMediaCrew.com
Use an incentive to boost response to your offer. Powerful incentives include contests, sweepstakes, discount coupons, free trials, free gift with money order, free shipping, and free email newsletters.
Make your offer time-sensitive to create urgency and get prospects to act now.
EXAMPLE:
Hurry, this special $20 discount ends at midnight on Friday, December 19th!
Add impact with power words like free, win, discover, new, bonus, special, save and easy.
Keep your email message short (15-25 lines maximum) and easy to read by limiting paragraph length to 4-6 lines.
Make it easy for prospects to respond to your offer by including a prominent, direct link to your web site with more details about your offer.
EXAMPLE:
Take our fast 2 minute survey now at:
http://www.TheMediaCrew.com |
